Solutions

Market Research

WhiteSand Gaming has been involved in designing and executing key research studies for clients gaming and hospitality for many years. This work has ranged from highly unique, custom projects to the development of "off the shelf" research solutions that are implemented by companies seeking affordable marketing information.

WhiteSand has executed research that includes discrete choice modeling, customer segmentation, controlled experiments, attitude and usage measurement, advertising awareness and impact measurement. After conducting and compiling extensive research, WhiteSand has assisted clients in adjusting existing operations and creating new marketing programs that match the results of the research.

Examples of our research include:

• Competitive market assessments/market studies
• Market potential estimates for new products and new casinos
• Customer satisfaction measurement
• Marketing strategy development
• Product concept testing
• Marketing communications evaluations
• Casino operations
• Service quality
• Marketing loyalty card programs
• Employee satisfaction
• Focus Groups
• Customer Profiles