Strategy
> Market Demand Studies
Market demand studies not only determine whether projects are viable, they also help to determine what the project facilities should include and the appropriate size within the marketplace. Given that many developments now take place in either new markets that have never included gaming operations or highly competitive markets that face potential saturation if over populated, market demand studies provide a method by which to estimate the potential return for new developments, expansions, and renovations.
In conducting these studies, WhiteSand compiles extensive research including micro and macro-economic trends, customer demographics, regional trends, future plans, competition, project size, capacity and many other factors. Once analyzed, these factors along with the associated financial projections for the project, allow the owner or operator to consider what the market will yield based on the project’s parameters as well as the associated return on the investment required to complete the project.
> Feasibility Studies
Feasibility and market assessments are critical in determining the likelihood of success for new developments and expansion projects. These studies evaluate a variety of factors including proposed size, customer demographics, national and local economic trends, master development plans, and the anticipated competitive landscape. In addition, our consultants have specific expertise in preparing detailed financial projections and budgets for new casino resorts. These financial documents encompass all operating departments including casino, hotel, food & beverage, entertainment, spa and other amenities. WhiteSand has worked with a number of organizations ranging from large multinational gaming corporations to smaller ‘start-up’ development groups. We work closely with our clients to provide budgets and projections that reflect their specific vision and our reports are often used in securing financial commitments.
> Financial Projections
Financial projections represent one of the key aspects of a project’s feasibility. Both new developments and expansions require an analysis of both the potential revenues and expenses they would generate in today’s market and in years to come.
WhiteSand has developed detailed financial projections for pre-existing operations and developers of new properties as a benchmark for the property’s viability. WhiteSand relies on relevant data, primary and secondary research, market trends, competition and resort amenities to fine-tune financial projections. WhiteSand is often tasked with validating internal or third party financial projections. These projections, along with other feasibility factors developed either by WhiteSand or other sources, have often been used to secure financing and approval for projects under consideration.
> Competitive Analysis
Analyzing the competitive environment allows a casino resort to gain valuable insight into its own operations as well as current and future competition. It also provides a solid foundation for charting future marketing and investment decisions. These reports typically focus on essential data points including gaming revenue, marketing strategies, target market, location, physical structure, and management team while highlighting the strengths and weaknesses of those properties. This analysis provides a strategic framework to identify threats and opportunities and to develop appropriate action plans.